SERVICES
Media Relations
Effective maritime PR - working with the media to elevate your messaging
Need help with your maritime PR strategy? Want to use PR but don’t know where to start?
Getting your message out to the widest audience is important. Delivering that message via the media can multiply that message, reaching your target audience and giving your message a level of credibility unmatched by other routes.
And of course the right messaging can be used strategically to build your brand profile and ensure that people understand your company’s business.
At Elaborate Communications we have well-established relationships with the media. We develop and nurture close relationships with key members of the press across a broad range of outlets. These include online, printed and broadcast sources, as well as social media platforms, blogs, vlogs and bespoke content makers. Our media contacts are extensive and extend throughout all aspects of the maritime marketplace and beyond to national and international media outlets.
Elaborate Communications – we are Maritime PR.
Our job is to ensure that your news is understood and correctly conveyed to the audiences you want to reach. Our methods include writing press releases which clearly convey key messaging in an engaging way, developing storylines with individual journalists, securing interviews to put you in direct communication with important media contacts, and organising and hosting press conferences when you want to communicate with a larger room of media representatives.
Not familiar with media relations? No need to panic – our specialist team is able to provide bespoke media training to give you the skills and confidence to communicate your message. We’ll also help you with your presentation skills and secure speaker slots and panellist positions at industry events relevant to your business goals.
Monitoring and evaluation of your campaigns is an essential part of the process. Our tools will assist in assessing a campaign’s effectiveness and helping you to identify opportunities for greater impact.